Scientific Advertising, by Claude Hopkins
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Scientific Advertising, by Claude Hopkins
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This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.
Scientific Advertising, by Claude Hopkins- Amazon Sales Rank: #26412 in Audible
- Published on: 2015-09-10
- Format: Unabridged
- Original language: English
- Running time: 154 minutes
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Most helpful customer reviews
52 of 55 people found the following review helpful. Why the editors of this edition are illiterate... By D. Long Scientific advertising is a wonderful book and Claude Hopkins is a genius. He lays down the basis for direct mail advertising. His text is clear, insightful and still applicable in the Internet age...That said, I would advise people NOT to buy this edition of the book.It's full of typos, spelling errors and incomplete sentences. The publishers (really simple media) are obviously just a bunch of amateurs taking advantage of the fact that this masterpiece is in the public domain.Spend your hard-earned cash on a decent used copy of Scientific Advertising instead of buying this unprofessional edition....
43 of 45 people found the following review helpful. A Masterwork to This Day By James Sadler All the modern giants of advertising still swear by this book. Ogilvy even claimed it changed his life (in advertising anyway, but who knows, advertising is Ogilvy's life). The book is amazing in both its simple and direct approach. It's relatively short, yet packed with information of use to anyone interested in advertising.Hopkins essentially invented many of the concepts that so many advertisers take for granted today, chief among them what seems like a simple idea: the coupon. And even today, many advertisers fail to get results when they stray from his teachings.One of the most famous examples of failing to follow his teachings: the "Got Milk" campaign. Sure, it seems clever and it's definitely high profile, but from a marketing standpoint, it's a flop. Milk sales have not moved upward at all despite the fact that milk producers are now several years into the campaign. Want to know why it failed? Read Hopkins's book.Whether you are an individual considering a career in advertising or an businessperson trying to figure out how best to market your business, start with Hopkins and then move onto the rest.All advertising before "Scientific Advertising" flows into it; and all advertising after "Scientific Advertising" flows out of it.
29 of 30 people found the following review helpful. Scientific Advertising -- The Best Advertising Book Ever! By A Customer Claude Hopkins invented test marketing, sampling technology and the concept of pre-emptive advertising. The concepts he reveals in this book have been used by advertisers for decades and he is recognized by marketing experts such as Jay Abraham as a genius in his field. Scientific Advertising is an all-time classic book andyou'll want to read it at least three times. Each reading will provide you with profound insights into how to market any product or service.
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