Social Media Marketing Workbook: How to Use Social Media for Business, by Jason McDonald Ph.D.
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Social Media Marketing Workbook: How to Use Social Media for Business, by Jason McDonald Ph.D.
Best Ebook Social Media Marketing Workbook: How to Use Social Media for Business, by Jason McDonald Ph.D.
Social Media Marketing Workbook 2016
Learn how to market your business on Social Media for free!
A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald
Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities.
If you know how... you can market on social media effectively.
But do you know how?
Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp?
Enter the Social Media Marketing Workbook, your step-by-step guide on how to market your business on social media.
With up-to-date information on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes
- SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing.
- PLATFORM MARKETING STEP-BY-STEP - an explanation of:
- Facebook Marketing - Facebook for Business
- LinkedIn Marketing - LinkedIn for Business
- Twitter Marketing - Twitter for Business
- YouTube Marketing - YouTube for Business
- Pinterest Marketing - Pinterest for Business
- Yelp / Local - Marketing via Yelp, Google+ and other local review sites
- Epilogue - the "new" kids on the block of Snapchat and Instagram
- POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts.
- FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value!
Social Media Marketing Worksheets
This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.).
Got questions? Just Google Jason McDonald and send him an email - he's happy to help.
About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies
Social Media Marketing Workbook: How to Use Social Media for Business, by Jason McDonald Ph.D.- Amazon Sales Rank: #18993 in Books
- Published on: 2015-09-16
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .46" w x 8.50" l, 1.07 pounds
- Binding: Paperback
- 204 pages
Review I took Jason's "Marketing without money: Social Media Marketing and SEO" and it was amazing! It was one of the best classes I've ever had and made me realize how little I knew about the range and power that Social Media Marketing and SEO optimization has, and how powerfull it is for a business. The class material is easy to read and understand, and his class is super fun, he is an exceptional teacher! - Alejandra Mier, Google+
About the Author Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area. Learn more about Jason at jasonmcdonald.org/.
Where to Download Social Media Marketing Workbook: How to Use Social Media for Business, by Jason McDonald Ph.D.
Most helpful customer reviews
5 of 5 people found the following review helpful. Favorite Go To Resource & Workbook By Nancy Rector This is my second workbook by Jason that I’ve purchased and both have been phenomenal. It is literally a “workbook” filled with tools and tips and hands on lessons to help you in your social media marketing. After giving you’re the details of how to best make use of each social network, you then can actively do the lessons for your own site. Each lesson has one or more free downloadable worksheets to go with it.There’s info on a wide variety of the main social networks, including LinkedIn and Yelp, that I’ve not found elsewhere, such as using Industry Trade Shows to find relevant hashtags for your own marketing which is a brilliant idea by the way.It’s also a large resources for helpful and less known utility site. For example https:// tagdef.com was one I was completely unaware of. It lets you define hashtags before you use them.Because of the depth and quality of information given this book and Jason's SEO Fitness Workbook: 2015 Edition: The Seven Steps to Search Engine Optimization Success on Google are my favorite go to resources.Nancy
9 of 11 people found the following review helpful. Biggest bang for your buck in terms of gaining industry knowledge, resources and information you can use quickly and immediately By LATurner I took a job doing social media marketing for a company that wanted to move aggressively in their campaign. I had several years experience managing social media dashboards but I felt in over my head once I learned just how deep this company wanted to go. I needed deeper information than just the basics and I needed to read and learn it fast. I didn't have a lot of hope finding anything because the there is a lot of material out there and I've probably waded through 4-5 dozen different resources over the years thinking it's all the same. I stumbled upon Jason McDonald's book, "Social Media Marketing Workbook" several months ago and got a sample version sent to my kindle. I was so blown away by the LEGIT resources and "insider information" about the mechanics of SMM that there was no question I needed to read the rest of it. Most of the material out there on this topic is what I call "fluff" because it's repetitive and only skims the surface. Mr. McDonald goes deep into factual information about the way specific elements in SMM work and how they weave into other elements. He cuts to the chase and doesn't water everything down with a bunch of big marketing phrases most people reading wouldn't understand. The layout is super simple and allows you to skip forward or fall back as you need to...BUT Mr. McDonald ALSO lays out an amazing strategy to follow from beginning to end that will quickly set you miles apart in terms of understanding the industry. I have been fortunate to review Mr. McDonald's most recent update to his book and it only gets better. There are very few authors that I will seek out repeatedly for information but Mr. McDonald is one of those because he delivers the biggest bang for your buck and it's not fluff...it's real, tried and true information and resources that may otherwise take you years to discover or learn.
3 of 3 people found the following review helpful. Finally the help I needed to get my social media marketing up and running! By nhvideoguy As a small business, social media marketing was just one more thing on a long list of things to do. I knew it was important, but the job just seemed too big to take on given everything else I was doing. Jason's workbook made it possible for me to take this on and get the job done. All the screen shots make it easy to see what he's talking about -- and the links to changing information make it a 'living document' for when something changes. Get this workbook and get started on your social media marketing!
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