Learning Google AdWords and Google Analytics, by Benjamin Mangold
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Learning Google AdWords and Google Analytics, by Benjamin Mangold
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Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google.Internationally recognised educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real life campaigns and customers. Learn from an expert who cares and knows how to share.
Learning Google AdWords and Google Analytics, by Benjamin Mangold- Amazon Sales Rank: #73037 in Books
- Published on: 2015-09-08
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.09" w x 7.50" l, 1.80 pounds
- Binding: Paperback
- 480 pages
Review "This book is a comprehensive and deep explanation of how to get the most out of your online advertising." Daniel Waisberg, Analytics Advocate, Google "Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing." Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association
From the Back Cover Master Google AdWords and Google Analytics to run successful digital campaigns Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options. Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:
- Techniques and tips for using Google AdWords and Google Analytics
- Creating, managing and optimizing search and display campaigns
- Using digital analytics to measure and improve your website and marketing
About the Author Benjamin Mangold is Co-Founder and CEO at Loves Data. He works closely with and is highly regarded by Google's teams globally. He is a Google AdWords and Google Analytics certified expert and passionate advocate of Google products. He divides his time between consulting, blogging, designing and presenting courses, and speaker engagements in Australia, Asia, North America and Europe.
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Most helpful customer reviews
3 of 3 people found the following review helpful. Amazing resource for AdWords and Analytics By nikhil Free flowing and simple writing style makes it fun to read. Even after working for several years in Google AdWords and Analytics I couldn't stop myself from finishing the book in one seating and then coming back again to look at specific references. In ever changing space of AdWords and Analytics I think this book will never be out dated because it focuses understanding very basics of systems financially, technically and logically.
2 of 2 people found the following review helpful. Great resource for users of all experience levels By Marty Stanowich Whether you're a novice, an expert, or somewhere in between, this book is an invaluable guide to using Google Analytics and AdWords. It provides plenty of actionable tips and "how to" information. I use it as a reference guide, and it's quickly become a staple of my daily toolkit.Benjamin Mangold has distilled the most important features of two great products, assembled them in an easy to find format, ands provided plenty of links to outside knowledge sources throughout the publication.
2 of 2 people found the following review helpful. Fantastic guide to these two digital marketing essentials By Grant Tildsley Fantastic guide to these two digital marketing essentials. I have a fairly extensive knowledge of both but was able to extract a number of gems out of this book. It is very well written and easy to understand for the novice all the way through to an expert. Highly recommended!
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